Professional Specialisations
After-dinner Speaking.
Pat’s witty repertoire includes curry, of course, and spices but he punctuates everything with anecdotes, a little history of food, funny stories, and things topical which catch his eye. Talks from 10 minutes upwards. And if you want your product promoted, rely on Pat. His talk can optionally include a brief cooking demo, and an explanation of tonight’s food and wine. Pat is also happy to advise on choosing a suitable restaurant/ venue for your event, and with the contents of goody bags.Catering.
If you want to hold something different at your (or your client’s) next board room lunch or dinner, or a large function, or if your canteen is planning a spicy theme day or week, call on Pat. We do it for professionals as well as for private customers. Click Party Catering for menu ideas.Guest cheffing.
Whether you are an Hotel, Cruise Ship, Embassy or Restaurant, Pat has been Guest Cheffing for two decades.Lecturing & Training.
Your personnel want to know more about spices and specialist ethnic foods? For example, a buyer has just moved into this sector. Pat has worked with a number of supermarkets and other organisations in this field.You may wish your budding chef to widen her/his range of cuisines. Pat is expert at training chefs.
Menu creation, design, writing and proofreading.
Your menu is your ambassador. Is it full of spelling mistakes, incorrect grammar, badly constructed sentences and other errors? Does it need revamping? Pat will take it through all stages, from inception to the ‘ready-to-print’ stage. And it will be error-free!New Product Development – food.
Having developed his own Curry Club brand (now owned and produced by G.Costa), Pat is used to factory machinery, volumes and disciplines. He regularly works with major and minor food producers to develop new recipes.New Product Development – appliances.
From time to time, Pat is asked to consult on and test our food appliances and utensils. One example was the initial implementation of Kenwood’s food mixer/blender’s spice mill. Pat was given pre-production samples to test to destruction, and following his recommendations, design changes were made, which have remained in production to this day.Product Endorsement.
Pat Chapman and The Curry Club are strong brand names, and have been linked to a number of products, none more successful than the Clorettes chewing gum campaign of 1996/7, in which 30 million packets of chewing gum, with Curry Club endorsement, were sold. (See below).Recipe Creation and Testing.
As a result of writing cookery books, Pat regularly writes, creates, develops and tests new recipes. Some of these have been specially developed for new and well-established restaurants.Restaurant Database.
As part of the publishing of The Good Curry Guide, a full listing of every curry restaurant and takeaway in the UK has been maintained since 1983. This consists of a database of 8,500, which is updated continuously. It is considered by the trade to be the most accurate of all such databases, including Yellow Pages.From time to time, we sell our list to non-competing businesses. For example, between 1992 and last year, we have supplied our database for “2 for 1” meal campaigns run by The Sun, News of the World and Evening Standard newspapers. Other users have included Kodak, Guinness, and Allied Domecq, and the database has been used successfully by a large firm of Solicitors, a food packaging company, a city insurance company, an interior design company, and Clorettes chewing gum promotion. So successful was their campaign, that it won them the Sales Promotion Award of the Year in 1997.
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