Pat Chapman's Curry Club
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About Pat Chapman - Professional Specialisation

AFTER DINNER SPEAKING

Pat’s witty repertoire includes curry, of course, and spices but he punctuates everything with anecdotes, a little history of food, funny stories, and things topical which catch his eye. Talks from 10 minutes upwards. And if you want your product promoted, rely on Pat. His talk can optionally include a brief cooking demo, and an explanation of tonight’s food and wine. Pat is also happy to advise on choosing a suitable restaurant/ venue for your event, and help getting Asian sponsors to fill your goody bags.

CATERING

If you want to hold something different at your (or your client’s) next board room lunch or dinner, or a large function, or if your canteen is planning a spicy theme day or week, call on Pat. We do it for professionals as well as for private customers.

GUEST CHEF

Whether you are an Hotel, Cruise Ship, Embassy or Restaurant, Pat has been Guest Cheffing for two decades.

LECTURING AND TRAINING

Your personnel want to know more about spices and specialist ethnic foods? For example, a buyer has just moved into this sector, and needs help. Pat has worked with a number of supermarket with crash courses for buyers and other personnel. You may wish your budding chef to widen her/his range of cuisines. Pat is expert at training chefs.

MENU CREATION, DESIGN, WRITING AND PROOF READING

Your menu is your ambassador. Is it full of spelling mistakes, incorrect grammar, badly constructed sentences and other errors? If it is and you don't know it, you can be sure at least one of your customers does.  You do not want feel belittled by it. Even if it is perfect, does it need revamping? Pat will take it through all stages, from inception to the ‘ready-to-print’ stage. And it will be error-free!

NEW PRODUCTS DEVELOPMENT - FOOD

Having developed his own Curry Club brand (now owned and produced by G.Costa), Pat is used to factory machinery, volumes and disciplines. He regularly works with major and minor food producers to develop new recipes.

NEW PRODUCTS DEVELOPMENT – APPLIANCES

From time to time, Pat is asked to consult on and test food appliances and utensils (to attempt accelerated destruction). One example was the initial implementation of Kenwood’s food mixer/blender’s spice mill. Pat was given pre-production samples to test to destruction, and following his recommendations, design changes were made, which have remained in production to this day.

PRODUCT ENDORSEMENT

Pat Chapman and The Curry Club are strong brand names, and have been linked to a number of products, none more successful than the Clorettes chewing gum campaign of 1996/7, in which 30 million packets of chewing gum, with Curry Club endorsement, were sold. (See below).

RECIPE CREATION AND TESTING

As a result of writing cookery books, Pat regularly writes, creates, develops and tests new recipes. Some of these have been specially developed for new and well-established restaurants.

RESTAURANT DATABASE

Since 1983, The Cobra Good Curry Guide has maintained a full listing of every curry restaurant and takeaway in the UK. This consists of a database of c9,000, which is updated continuously. It is considered by the trade to be the most accurate of all such databases, including Yellow Pages.

From time to time, I sell our list to non-competing businesses. For example, in 1992 I supplied our database for “2 for 1” meal campaigns run by The Sun, News of the World and Evening Standard newspapers. Other users have included Kodak, Guinness, and Allied Domecq, and the database has been used successfully by a large firm of Solicitors, a food packaging company, a city insurance company, an interior design company, and Clorettes chewing gum promotion. So successful was their campaign, that it won them the Sales Promotion Award of the Year in 1997.

CLIENT LIST

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